National Repository of Grey Literature 62 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Marketing Plan for Muranska Planina Micro-region
Kochanová, Veronika ; Haselmanová, Věra (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis is engaged in analyse of conditions for cooperation organisations in travel movement in Muranska Planina range with a view to propose their organized cooperation. Thesis contains marketing tools and creative solutions of marketing plan with a view obtain a better public awareness, multiply receipts volume and multiply attendance.
Project of Tourism Development in Microregion Hovoransko and its Impact on Business
Bednarovičová, Andrea ; Grmolec, Josef (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis deals with theme of marketing in tourism. The thesis is divided to three main parts; theoretical, analytical and design. In theoretical part are defined basic theoretical knowledge of tourism and marketing. Analytical part is primary dealt with Microregion Hovoransko, then grants and tourism in the South Moravia Region. The result of this thesis are particular designs of tourism development in Microregion Hovoransko.
Analysis of Municipal Solid Waste Treatment Possibilities in Microregion
Ucekaj, Vladimír ; Ochodek, Tadeáš (referee) ; Klemeš,, Jiri (referee) ; Bébar, Ladislav (advisor)
n accordance with Council Directive 1999/31/EC implemented by Regulation number 294/2005 Sb., Czech Republic has agreed to reduce landfilling of biodegradable material contained in mixed municipal waste (BDMW) by 50 % in comparison with 1995 starting January 1, 2013. This causes several problems to municipalities as the issue of mixed municipal waste (MMW) treatment is not handled at any level of state administration. PhD thesis tackles the question which level of state administration - national, regional, or microregional or municipal - should be responsible for waste treatment and whether it is economical and efficient, or not.
Sustainable tourism in the Třeboň Region from the perspective of local actors
MERČÁKOVÁ, Michaela
Tourism is a source of livelihood all over the world. Tt is no different in Třeboňsko either. However, the development of tourism cannot continue at the same pace as before. It is necessary to realize the limits of the territories on which tourism happpens and start not only thinking, but also behaving more sustainably although it may not be easy at the beginning. Tourism doesn´t affects only the economy of the area but also the local people and nature. Overall, it brings economic, social, environmental and also cultural impacts to the area in which it happens. The area of Třeboňsko is known for its preserved nature in the Třeboňsko PLA. It is mainly thanks to this nature that it is the destination of many tourists every year, who have a choice of many forms of sustainable tourism here. This work deals with the tourism sector, sustainability and sustainable development of tourism. Furthermore, sustainable forms of tourism offered by Třeboň Region are listed here . The thesis analyzes the opinion and approach of residents to the development of tourism in Třeboňsko, but also of other local actors, namely the city of Třeboň, the PLA Třeboňsko, the Třeboňsko Microregion and the Třeboňsko MAS. The main goal of the work is to evaluate the cooperation between these actors and the perception of the sustainability of tourism by the local residents of the Třeboň region. Based on the evaluation of the questionnaire survey, the processing of information from the strategic documents of local actors and the study of the literature, measures are proposed in the work that will support the development of tourism in the Třeboň region in a sustainable form.
Zhodnocení kvality destinace mikroregionu Kroměřížsko
Nguyen, Thanh Tung
Nguyen, T. T. Evaluation of the quality of the destination of the microregion Kroměřížsko. Bachelor thesis. Brno: Mendel University, 2021.The bachelor thesis deals with the evaluation of the destination within microregion Kroměřížsko and is divided into two parts, theoretical and practical. The theoretical part of the thesis is focused on explaining the basic concepts of tourism, such as the forms of tourism, types of tourism, destination management, marketing of tourism and quality of services in tourism. The practical part of the thesis is focused on describing selective, localization and realization factors in the microregion. Subsequently, a questionnaire survey was created and based on the answers obtained, which had the worst evaluation. Proposals were made to improve the quality of the destination of the microregion.
Natural Environment as Potential and Limit of the Socioeconomic Development
Vacková, Marie ; Perlín, Radim (advisor) ; Frélichová, Jana (referee)
The bachelor thesis deals with natural environment in strategic plans of microregions, in which natural environment can appear as a potencial and a limit of the socioeconomic development. The aim of this thesis is to research the role of natural environment in strategic plans of microregions. The next aim is to evaluate importance of natural environment components in analytical and proposal part of documents. Method of critical text analysis, exactly analysis of three strategic plans of microregions, which were chosen on the basis of some determined criterions, is used in this thesis. The analysis is focused on three thematic parts. Firstly, on structure of natural environment, secondly, on evaluating of natural environment from the point of view of the socioeconomic development, and thirdly, on the bond between the natural environment and the proposal socioeconomic development.
The Evaluation of the Selected Region from the Point of View of Readiness to the Development of Tourism
POKORNÁ, Nikola
This work explores the level of the microregion Pelhřimov from a tourism point of view. The main target of this work is to propose a strategy for more intense and greater development of tourism in this microregion. The methodology of the work includes analysis and synthesis of localization and implementation assumptions of the microregion. A strategy for the sustainable development is proposed on the basis of the detected results. The results of the work serve as a basis for the strategic documents of the city and region.
Forms of Co-operation Between Municipalities
Svoboda, Vít ; Krbová, Jana (advisor) ; Pucandlová, Miroslava (referee)
This Bachelor thesis focuses on the problematics of municipalities in the Czech Republic. The first part of the thesis studies forms in which the municipalities can co-operate, legal measures, reasons and motivation that lead them towards the formation of collaboration. The second part of the thesis studies a chosen representative sample of villages and uses a questionnare method to research the reasons for collaboration and the most frequent form of co-operation. In the concluding part of the thesis, there are determined pros and cons of the sample.
Project of Tourism Development in Microregion Hovoransko and its Impact on Business
Bednarovičová, Andrea ; Grmolec, Josef (referee) ; Mráček, Pavel (advisor)
The bachelor’s thesis deals with theme of marketing in tourism. The thesis is divided to three main parts; theoretical, analytical and design. In theoretical part are defined basic theoretical knowledge of tourism and marketing. Analytical part is primary dealt with Microregion Hovoransko, then grants and tourism in the South Moravia Region. The result of this thesis are particular designs of tourism development in Microregion Hovoransko.
Marketing Plan for Muranska Planina Micro-region
Kochanová, Veronika ; Haselmanová, Věra (referee) ; Chalupský, Vladimír (advisor)
This bachelor´s thesis is engaged in analyse of conditions for cooperation organisations in travel movement in Muranska Planina range with a view to propose their organized cooperation. Thesis contains marketing tools and creative solutions of marketing plan with a view obtain a better public awareness, multiply receipts volume and multiply attendance.

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